If you’re really a fan, you’re going to see every movie in 4DX.“In just a few short years, Regal Cinemas L.A. It’s one of those things that has a cult following. The eight-theater multiplex also has a luxury theater, a theater that expands audiences’ perspective with a multi-projection, 270-degree screen and its largest auditorium has a screen 642 feet wide, nearly 100 feet wider than any other.Īs for 4DX, Yi said: “People who like it, really like it. A bar serves beer, wine and cocktails that use a Korean wine, Soju, in place of vodka. The lobby sells traditional movie and Korean snacks. The theater also will show a handful of American films subtitled in Chinese, Korean, Japanese and Vietnamese. has been the happening place, but now, everything’s moving here.”Īt any time, CJ CGV will play several Asian movies, with English subtitles. “To debut a theater like this in Orange County, it’s a booming area,” he added. The volume of Asian immigrants living in Orange County prompted the franchise’s expansion south, Kim said. Moviegoers don’t have to drive far to get a beer with their popcorn or waiter service.Īt Buena Park’s The Source, CJ CGV is padding its potential for success by also tapping into the region’s Asian market and luxury theater demands.ĬJ CGV’s three-screen Koreatown cinema opened in 2010. “As long as there’s new technology that adds to the possibility of enjoyment, and that people are willing to pay for, you’re going to see theaters trying it.”Īudiences in Orange County have no shortage of theater options from discount to art house, IMAX to luxury 3D screenings are standard offerings. “The idea behind the movie theater is that it’s a place for people to go to be entertained – and in a lot of different ways,” Corcoran said. It’s more of an add-on, but there will be people who want that. But, he added, “I don’t see it becoming the way of seeing a movie. Patrick Corcoran, vice president and chief communications officer of the National Association of Theatre Owners, said early returns for 4DX suggest moviegoers enjoy the thrill. The partnership has opened one at LA Live. CJ 4DPLEX and Regal Cinemas, the country’s largest cinema exhibitor, plan to debut 17 new 4DX theaters by the end of 2018. Buena Park joins New York, Los Angeles and Chicago as the only American cities to boast its immersive cinematic trend. What does it feel like to be on a hovercraft? For ‘Frozen’ we can have seats synched to the soundtrack.”ĬJ CGV has 351 4DX theaters across 44 countries. “Like animation we get to be so imaginative. “You’d be surprised at the alternative content that’s not action that we work on,” she said. Though action movies are the likeliest to be brought to life, Yi said 4DX can submerge moviegoers in any genre. We’re in the business of giving people their money’s worth, so we want to punch up parts that need action, but at the same time, we don’t want the movie to be about 4DX. “You don’t want to overstimulate,” Yi cautioned. Calibration takes up to two weeks, Kim said. Once a film is completed, CJ 4DXPLEX’s Hollywood office creates codes and cues for motion prompts and special effects. Movie studios maintain a dialogue with CJ CGV’s sister company, CJ 4DPLEX America, during production, Catherine Yi, creative director, said. “This is the new way the theater has to go. After a soft opening, the CJ CGV theaters held a grand opening Friday. “We want our customers to leave the theater thinking: This is the new cinema,” said Jason Kim, CJ CGV America West Regional director.
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